We worked on our 6th WeatherTech Super Bowl spot this year, and had the usual blast. Working with acclaimed music video director Joseph Kahn, we helped 4 grannies raise all kinds of heck while keeping their car clean. From hitting on the local silver fox to tagging a moving semi to doing burnouts with a motorcycle gang, the Flavor VFX team helped them get wild. 

Flavor was involved from the beginning. We had extensive preproduction discussions with Pinnacle and the director, and then spent 4 days on-set VFX supervising the shoot to make sure things went just right. After that, it was time to create CG versions of the 1962 Lincoln Continental, Semi truck, traffic jam, a bingo hall, and a mile or two of road. We even took inspiration from some of the director’s previous work for Taylor Swift, and created glorious slowmo explosions behind the ladies as they went about their wild day out. While the VFX team worked their magic, Flavor laid down a tasty color grade to bring out all the beauty in the footage. Flavor created 40 total VFX shots on this grand adventure, an it paid off in spades…even if it did end up with the grannies in jail!

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