Let’s face it. Talking about “not being able to go” ain't’ easy. This campaign explored how people experiencing constipation can feel not quite themselves. They get a little “Cranky-pated” or get a bad case of the “UGHhhhhs.” Well Miralax is the simple solution to getting a blocked gut back on track. To get the message across, we created real characters in real-life situations. In each beautifully graphic and colorful video, Miralax is the answer to freeing your gut, so that your mood will follow. This creative carried over from TV, to all the socials and even OOH applications.