Client
KitchenAid
Credits
Dictionary
Director: Ben Hansford
Managing Director: Brian Smego
Producer: Cody McGuire
Cutters
Editor: Emily Tolan
Assistant Editor: Brian Naughton
Producer: Yianni Frangos
AC
Managing Director: Tim Konn
Executive Producer: Louise Rider
Producer: Josh Hunnicutt
Mixer: Logan Vines
Audio Assistants: Brett Rossiter & Lucas Hansa
Flavor
Managing Director: Neal Cohen
Executive Producer: Kate Smith
Creative Director: Brian McCauley
Producer: Yianni Frangos
Associate Creative Director: Colby Capes
Art Director: Mack Neaton
VFX Supervisor: Alison Bloom
Colorist: Brian Higgins
Flame Artists: Alison Bloom, Christopher Elliott, Brian Higgins, Rob Churchill, Patrick Wong
Motion Designers: Brad Backofen, Dean Mosier, Matt Trudell, Marly Koven
About
Love the racks!
The Flavor team turned up the heat with Love the Racks, a vibrant music video for KitchenAid’s latest Whirlpool dishwasher. This high-energy spot celebrates the innovation of the third spacious rack with a playful, rhythm-driven banger. From the classic 90’s music video vibes to dynamic motion design, every frame brings the functionality and style of this appliance to life. We worked closely with production and the director to create all the virtual set designs. So that everyone on set truly felt like they were in the dishwasher. The one thing the new KitchenAid dishwasher can’t remove, is how catchy that tune is. It’s not just a dishwasher—it’s a low-key kitchen love affair, and we’re thrilled to have brought this fun video to life, we couldn’t be happier ;-)
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