It’s not every day we get the opportunity to work with a classic icon like Snuggle Bear! Our new cuddly friends at Campbell Ewald hit us up to create two Valentine’s Day music videos featuring the most Snuggly bear ever. We tapped into our past love of all things 80’s music videos to come up with two concepts that felt both nostalgic and contemporary. We then went out to Detroit to shoot Snuggle on a stage with all practical set pieces. Together with our partners at Picnic Media, we devised clever ways to integrate user photos into the videos to appear as though Snuggle was serenading their friends and loved ones. It’s been a massive success. Make your Snuggle video today!