Project Description

It’s not every day we get the opportunity to work with a classic icon like Snuggle Bear! Our new cuddly friends at Campbell Ewald hit us up to create two Valentine’s Day music videos featuring the most Snuggly bear ever. We tapped into our past love of all things 80’s music videos to come up with two concepts that felt both nostalgic and contemporary. We then went out to Detroit to shoot Snuggle on a stage with all practical set pieces. Together with our partners at Picnic Media, we devised clever ways to integrate user photos into the videos to appear as though Snuggle was serenading their friends and loved ones. It’s been a massive success. Make your Snuggle video today! <3

Project Details
Client: Snuggle

This project was all about spreading some love and warmth. The team working on set and everyone on the post side had a blast working on this project. When great creative and top execution come together spots show the all the passion and are a joy to be working on. Please take a look at some of our favorite moments from the shoot and a few of our favorite shots from the finished spot. Enjoy!

Snuggle: Loving You

Here is another video participants can choose to send to their special someone. Snuggle is equally passionate.