Edited, finished and colored out of our sister company Cutters NYC. Flavor colorist Brian Higgins worked with agency Mekanism and academy award winning Director of Photography Wally Pfister. Wally Pfister was brought in as the director for this fast paced, high cadence spot. Shot on several locations and different times of day to illustrate the versatile usage of this home cycling system. Even spinning at a high heart rate coloring this spot was no sweat for Brian.