For this reinterpretation on the original Maytag repairman commercials we teamed up with Digitas. We are introduced to the quirky idea of “What’s inside matters”. It’s a simple visual metaphor, that Maytag appliances are as hard working and long lasting as your blue collar repairman. But in reality, it’s many takes, green screens, tracking, rotoscoping and top notch visual effects. For us, it’s what you don’t see that matters.