We partnered with some old and new friends at Chiat Day to concept and execute some cool vfx for the G-Active campaign in the South American market. Flavor developed a visual language that included water and particle simulations with other graphic elements all match moved and comped into the gorgeous plates shot by director Hanna Luxx Davis. The idea was to visualize echos of energy emanating off the athletes in the beginning of the spot. Then when they got tired and cashed, all they had to do was take a swig of the G-Active water and they were back in the game. We also were responsible for cleanup and finish. Let’s just say the athletes weren’t the only ones putting their sweat into this spot.