Project Description
In taking this graphic style and campaign even further, we’ve designed a world that harnesses the Super Duty’s power, determination and strength. It’s the kind of truck that champions through the hardest tasks with effortless ease. The graphics heroically celebrate how the Super Duty parallels the features that make a man a man – never quitting, giving up or going home without trying.

Project Details
Client: Team Detroit

Ford F150 Super Duty

The end-to-end commercial design and production teams comprised of affiliated companies RingSide Creative and Cutters Studios divisions Flavor, Cutters and Dictionary Films are very proud to detail their contributions to a new national spot for Ford Motor Company from Team Detroit.  Entitled “Front and Back,” the :30 spot extends the long-running Ford Trucks “Rant” campaign with a bold, powerful homage to heroism and reliability, using a hybrid design and animation style and original live-action footage shot on-location in Los Angeles.

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