Project Description
California has been in a drought for years and we felt like we had something to say about it. We wrote and produced this spot to feature a little animated CG water drop character named Droppy who shows up when people are wasting water and lightly shames them. It’s all in good fun and our hope was that people would empathize with Droppy’s plight and be more water conscious. This was a total passion project, utilizing production capabilities in all three of our offices. Be Pro-H20!