Project Description
Arrow Electronics hit us up again for more spots to their very successful campaign. This spot involves a child organizing toys into separate piles as a metaphor for making sense of big data. We then transition into a graphic world where a gigantic VACTOPUS (robot octopus with vacuum attachments for tentacles!!) sucks up all the data from a city, organizing it inside it’s factory-like body, and ultimately helping a consumer buy that perfect red shirt he didn’t know he needed.

Project Details
Client: Arrow